Conversion Optimization is the process of enhancing user experience of visitors to your website, with the goal to increase potential business opportunity. Whether the visitor purchases your product or service or just fills out a lead form or downloads a document or signs up for your newsletter, you can be certain of obtaining some level of benefit from his visit. Thus, conversion optimization leads the visitors to your website to the right place at the right time to indulge in at-least one activity that adds value to your business. It is all about one thing – your effective ROI.
SEO Service Corporation will enhance experience of your website visitors to considerably reduce bounce rate and to encourage visitors to learn about your product and services, so that they are more likely to make a purchase. We will provide the best user experience possible, to your website visitors. At every stage of conversion optimization, we will provide a concise report that will explain our optimization techniques, their implementation and the outcome. We will also provide a detailed report on your website’s KPI (Key Performance Indicator).
Testing it out
SEO Service Corporation is a complete data driven company and we don’t believe in keeping anything to chance. We have the tools and expertise to understand user behavior. We use different testing methods to effectively gauge different scenarios. We use both A/B or multivariate testing methods to evaluate the best way to increase a website, a campaign or a landing page conversion rates. We begin with a thorough study of your web analytics, from who is visiting your site, how they arrived at your site, what pages they viewed, to why they did or did not complete a transaction, to create an actual Sales funnel or drop-out funnel.
We then test various components of your website, one at a time, in a live environment, to effectively optimize your traffic flow for better conversion ratio. It is similar to the conventional A/B or split testing, which are usually performed to determine the better of two content variations. Although in Multivariate testing we can test effectiveness of unlimited combinations, the amount of time taken to get a statistically valid sample of visitors restricts us on the number of combinations and the number of variables.