INTRODUCTION

With the introduction of new search algorithms by search engine major Google, a lot of changes came in the realm of SEO (search engine optimization). Local customers are increasingly using search engines to search for local businesses. This trend has led to the development of local SEO. Earlier there was lack of initiative by business houses to improve visibility on sites when customers sought local search results through search engines like Google, Yahoo etc. As a result customers were compelled to go elsewhere. However in recent times, due to development of effective strategies for local SEO, businesses are getting good traffic. Customer conversion has increased and sales have improved. Moreover search results have increased because of increasing use of mobile devices. In addition, introduction of sites where customers can post their comments and reviews have helped to promote businesses better.
BENEFITS
Increased Local Visibility-
Usually people search for products/services available in their area. Developing effective local SEO strategies like submission of links to relevant web directories ensures your site top display results in major search engines. This enables local customers to locate your site easily as well as become aware about your products, services and offers.
Effective Sales & Leads-
A lot of people will find your site when it gets listed in top search results during customer queries. This is how you will get effective leads thereby leading to improved sales.
Creates Good Reputation-
To build a good reputation, it takes years. By applying effective local SEO strategy and a focused campaign, you can achieve that. In this way you can capture a niche market and reach out to your target audience within a short time. There will be increased generation of leads and sales and as a result more and more people will utilize your products and services. You have the potential to build good relationship with your clients within a short time.
Build Dependability-
Promotion of business by leveraging social media has become a norm nowadays. This is because social media offers numerous local opportunities to get desirable results. By using this medium, you can quickly build personal relationships with your customers. So make it a priority to utilize social media to improve your local presence as well as generate leads.